"Our core team consists of passionate marketing research professionals with rich multi-function experience in domestic and international market research and knowledge management processes."
Quality Control :
We have a dedicated quality team, led by a Manager. This team monitors calls made by each associate and provides feedback for improvement. The team is also responsible for training new hires and developing training modules for the associates.
Quality control processes (CATI Interviews):
- Call monitoring facility
- Random monitoring of completed surveys
- Regular call backs to respondents to collect feedback
- Stringent call quality and compliance guidelines
Quality control processes (Online interviews):
- Quality control measures such as time stamp, IP capture, cheater questions etc.
- Detailed logic checks (branching, piping, validations etc
- Layout review (visual appeal, user-friendliness etc)
- Periodic data check (before launch and after soft launch)